Which UK Consumer Lending Startups are Influencing the Financial Sector?

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Consumer lending startups in the UK are revolutionising the way consumers borrow and manage their finances. Thanks to advancements in technology, these companies use innovative solutions to provide a user-friendly and hassle-free borrowing experience. Here, we will explore 15 such consumer lending startups in England, United Kingdom that are at the forefront of this rapidly evolving sector.

These startups are leveraging cloud-based tech, artificial intelligence, and big-data analytics to create flexible and automated loan processes. Many are also embracing the trend of ’embedded finance’, the fusion of financial services and non-financial applications or platforms to create a seamless customer experience. As the field continues to grow, the startups listed here are sure to be instrumental in driving this paradigm shift in consumer lending.

In no particular order, let’s explore these startups further:


Paycado is a new fintech Neobank aiming to provide innovative banking services at affordable rates. The company operates at the intersection of multiple sectors like Apps, Banking, Blockchain, Consumer Lending, FinTech, and Insurance amongst others. Paycado was founded by Nadya Miteva and Veselin Sidjimov. paycado.com


SteadyPay provides an income smoothing app designed for the new economy. It’s involved in various sectors including Apps, Consumer Lending, Credit, Employee Benefits, FinTech, and Software. The founders of the company are John Downie, Oleg Mukhanov, and Oleg Mukanov. steadypay.co


Pave aims to build the proper path to good credit. The company offers its services in Consumer Lending, Credit, Finance, FinTech, and Internet amongst other sectors. It was founded by Chris Butcher and Sho Sugihara. paveapp.com

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Paysme is a fintech app designed for SMEs. The company operates within various sectors including Consumer Goods, Consumer Lending, and FinTech. It was founded by Derek Stewart. paysme.co.uk

Claim Capital

Claim Capital provides credit claiming services, HMRC enquiry support, and technical reporting services to SMEs. The company’s industry focus includes Consumer Lending, Credit, and Financial Services. claimcapital.co.uk


Funds4Talents offers Income-Contingent Student Loans. The company operates within the Consumer Lending, Education, Financial Services, FinTech, and Risk Management sectors. It was founded by Christopher Muelhausen, Marcus Feistl, and Rajbir Nirwan. funds4talents.com


Backbone offers a unique product known as ‘Credit as a Service.’ The sectors it operates in include Commercial Lending, Consumer Lending, FinTech, and SaaS. Its founder is Ron Shteinberg. backbone-software.com


Knoma provides a payment solution and a marketplace for lifelong learning. The company was founded by Brett Shanley and is operative in various sectors such as Banking, Consumer Lending, Credit, FinTech, and Personal Finance amongst others. knoma.io


Keebo has designed a credit card to help individuals start building credit. The sectors it operates in include Consumer Lending, Credit, FinTech, and Personal Finance amongst others. Keebo was founded by Matthew Hallett and Michael Vanaselja. keebo.com


Wollit positions itself as the UK’s most powerful financial membership. The company, founded by Liad Shababo, operates within the Consumer Lending, Financial Services, and FinTech sectors. wollit.com

Silver Oak Capital

Silver Oak Capital specializes in development finance and commercial mortgage services. The company, founded by Jimmy Baillie, operates within the Consumer Lending, Finance, and Financial Services sectors. silveroakcapital.co.uk

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BOMADU is a home deposit finance platform. The company operates within the Banking, Consumer Lending, FinTech, and Real Estate sectors. It was founded by Abi Elohim. bomadu.com


JO1N is a fintech company that provides SMEs with a comprehensive solution for Point-of-Sale Financing from multiple lenders. The company operates within the Consumer Lending, E-Commerce, and Financial Services sectors. jo1n.com


Abound uses more than just credit scores to issue loans, valuing individuals instead. The company operates within Banking, Consumer Lending, FinTech, and Personal Finance sectors. Its founders are Dr Michelle He and Gerald Chappell. getabound.ai


Plend is building a better way to borrow where consumers are no longer held back by credit history. The company operates within the Consumer Lending, Embedded Systems, and FinTech sectors. Plend was founded by James Pursaill and Robert Pasco. plend.co.uk

In conclusion, these startups are challenging the status quo, using technology to improve financial inclusion and giving consumers more control over their monetary affairs. The consumer lending landscape is changing rapidly and these innovative startups are playing a crucial role in driving that change.

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