Which UK Fitness Startups are Revolutionising The Industry in 2023?

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The UK fitness industry has grown exponentially over the last decade and continues to evolve with the advent of creative and innovative fitness startups. These companies utilize cutting-edge technology and personalised methodologies to bring fitness and wellness closer to users to enhance their overall quality of life. In this article, we will delve into the profiles of fifteen brilliant fitness startups in the United Kingdom, exploring their vision, industry focus, and the brains behind these enterprises.

Agri-tech, genomics, virtual reality, machine learning, and artificial intelligence have succeeded in redefining the parameters of the fitness industry. The UK, being a hub of innovation and business, has been home to numerous game-changing startups in these exciting domains. These startups are not just contributing to individual wellness, but are also encouraging healthy communities, productive workforces and improved sports performances.

Let’s get acquainted with these startups that are revolutionizing the fitness landscape in the United Kingdom.


Founded by an energetic trio, SPRYT is a wellness and fitness service firm that leverages artificial intelligence, blockchain, machine learning and virtual assistant technologies. Their industry focus spans healthcare, sports (particularly, soccer), fitness and natural language processing.


NGX, which stands for Nutri-Genetix, takes the concept of personalized wellness to a whole new level with the world’s first genetically personalized nutrition shake. NGX was founded by Alex Blyth, Hugo Jones, and Jeremy Poland. Their unique solution combines elements of fitness, genetics, healthcare and nutrition.

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Train Effective

Train Effective, co-founded by Nick Humphries, is essentially a world-class sports academy in your pocket. They operate in the fitness, sports and EdTech industry with a focus on soccer training.


With a mission to provide better care everywhere with powerful AI, Tendertec was founded by Afroditi Maria Konidari and Rui Zhang. Their technology operates in multiple areas including AI, assisted living, elder care, fitness, healthcare, and wellness.

Holm Care

Holm Care led by Nik Seth, aims to help find the best affordable homecare for the elderly quickly and efficiently, operating in the health care, fitness, and wellness industries.


Rezzil combines elite football player development and rehabilitation using augmented reality and other technologies. Founded by Adam Dickinson, Andy Etches, and Gareth Thatcher, they have a broad industry focus, which includes fitness, mobile, sports, and video games.


AnySupplement provides a wide range of sports supplements, health and fitness products, and accessories, all available through their e-commerce platform.


Fiit founded by Daniel Shellard, Ian McCaig, and Sammi Adhami, is a fitness platform offering on-demand classes, group workouts, and training plans to people aiming to improve their performance.

Go Jauntly

Go Jauntly, initiated by Allan Weir, Hana Sutch, and Steve Johnson, works towards increasing outdoor adventures and mobility through their health and wellness app.

Fitu App

The Fitu App, founded by Koen van den Heuvel and Rodrigo Contreras, provides group fitness classes by freelance trainers at any time and location.

On The Mend

On The Mend, created by Arash Aframian, Jonathan Blackburn, and Wesley Fogel, is a mobile platform that assists people in managing their physical rehabilitation.

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Hello Daisy

Hello Daisy is a private social media platform and internet enabling device using the TV, developed by David Mark. Their crossover in the fitness industry is seen through the wellness and health features incorporated into their platform.

Nell Health

Nell Health founded by Laura Moore, aims to create a healthier, more productive workforce for all types of organizations through a singular health and wellness platform.

Human Race

Human Race is a real-time platform enabling people from around the world to connect and move together. The brainchild of Alexey Syrkovskiy and Daniel Bolt, Human Race operates in the fitness and sports industry.


Fitlink, the brainchild of Paul Gosnell, presents a fitness-focused workplace wellness solution that incentivises and rewards staffers for getting active and healthy.

All these startup companies signify the vibrant blend of technology, creativity and personalized approach brightening the UK fitness industry landscape. Undeniably, the era of personalized fitness is here to stay, and with such innovative startups, the future looks quite promising and exciting.

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