Is There a Pioneering London Agency Revolutionising Gen Z Influencer Marketing?

1 min read

Key Takeaways:

  • 15Talent is a pioneering influencer agency based in London, specialising in Gen Z influencer campaigns.
  • With a network of over 10,000 influencers, 15Talent brings powerful branded campaigns to Gen Z across numerous categories.
  • Having over a decade of experience, 15Talent effectively harness the power of TikTok, with over 500 premium influencers in-house.
  • Founded by Gabriela Blukacz and Kamran Sankey, 15Talent has created a unique influencer marketing strategy.

When it comes to Gen Z influencer marketing, it’s possible that 15Talent, a startup agency based in London, is revolutionising the industry. 15Talent focuses on utilizing the TikTok platform, home to a significant percentage of the Gen Z demographic, to deliver compelling branded campaigns. Founded by Gabriela Blukacz and Kamran Sankey, 15Talent is an agency intimately familiar with the landscape of influencer marketing.

Understanding the profound influence that Gen Z has on modern marketing, the company aims to bridge the gap between the world’s biggest brands and Gen Z, delivering products in a manner that’s appealing to this tech-savvy generation. 15Talent employs a unique strategy, utilizing their vast network of over 10,000 TikTok influencers to reach the hearts of Gen Z.

The distinguishing factor of 15Talent lies in their extensive experience and their genuine understanding of Gen Z, the group who currently stands as the most influential of all consumer demographics. Their strategy is not just about engaging influencers, it’s about selecting the most impactful personalities across 20 categories, allowing brands to target specific niches within the Gen Z market. This personalised approach streamlines campaigns ensuring they resonate with the desired audience.

Additionally, the in-house team of over 500 premium TikTok influencers amplifies the reach and effectiveness of these campaigns, giving 15Talent an unrivaled edge in the marketplace. The startup prides itself on repeat collaborations with some of the world’s biggest brands, highlighting their dependability and success in influencer marketing.

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In conclusion, 15Talent has successfully carved a niche in the bustling influencer marketing arena. With their strategic focus on Gen Z and innovative use of TikTok’s platform, they are revolutionising how brands connect with this demographic. Their tailored influencer strategies coupled with their extensive network provide a potent combination that promises to keep them at the forefront of influencer marketing.

The future looks bright for 15Talent as they play a pivotal role in the rapidly evolving landscape of modern advertising and marketing. Connecting consumers and brands in a mutually beneficial relationship, their influence is expected to grow exponentially as Gen Z continues to shape the future of consumer trends.

For more information, visit their website. Follow them on LinkedIn.


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