Startup Showcase: ADJOAA – A Marketplace of Premium Sustainable African and Black-Owned Brands

1 min read

Are you looking for luxury and sustainable fashion and lifestyle brands? Well, look no further than ADJOAA! ADJOAA is a curated multi-brand online marketplace specialising in sustainable premium fashion and lifestyle brands by African and black diaspora designers. The company, founded in London, England, United Kingdom, is on a mission to revolutionise the fashion industry by tackling systemic barriers and building a global platform where curators, creators, writers and image-makers from underestimated backgrounds will have representation. Read on to find out what makes ADJOAA unique and exciting and why you should check out their website and social media pages.

Curated Multi-Brand E-Commerce Marketplace

ADJOAA is not just another fashion e-commerce website. It is a one-stop-shop for sustainably made, premium fashion and lifestyle products from African and black diaspora designers. ADJOAA’s founder Pinaman Owusu-Banahene, wanted to create a space where premium brands from Africa and the diaspora could be showcased, making it easier for shoppers to discover them. ADJOAA offers clothing, shoes, jewelry, accessories, beauty products, and home decor items from over 30 designers from around the world. Each brand is carefully selected based on its unique style, quality, and sustainability.

Sustainable Fashion and Lifestyle Brands

Some of the established and emerging brands on the platform include, not limited to, AAKS, Bohten, Margaux Wong, Abiola Olusola, Loza Maleombho, Bloke, Pepper Row, Joseph Ejiro, and Afrikanista. We look forward to launching brands like Studio 189, Reform Studio and Omi Woods amongst other numerous talented brands in the future. Our designers use sustainable materials like organic cotton, linen, upcycled fabrics and dead stock.

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Community-Driven Platform

ADJOAA is more than just an e-commerce platform. It is a community-driven platform that supports the growth of African and black-owned businesses. ADJOAA is dedicated to promoting design excellence from Africa and the diaspora and creating a space for underrepresented communities to shine. They also collaborate with creatives and writers to produce content that showcases the diversity of African and black cultures. ADJOAA partners with organisations such as Ethical Fashion Initiative, which supports the development of the African fashion industry.

Final Words

ADJOAA is a unique and exciting online marketplace that offers premium and sustainable fashion and lifestyle products from African and black diaspora designers. ADJOAA’s commitment to sustainability, social responsibility, and community-driven approach sets them apart from other fashion e-commerce websites. By shopping on ADJOAA, you are supporting African and black-owned businesses and contributing to the growth of underrepresented communities. Head over to their website and follow their social media pages to keep up to date with their latest products and collaborations.





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