Startup Showcase: Appital – Revolutionizing the Equity Capital Marketplace in the UK

1 min read

In today’s fast-paced market environment, companies need a reliable and efficient way to access funding. Unfortunately, traditional equity capital markets can be slow, capital intensive, and time-consuming. That’s where Appital comes in – the Equity Capital Marketplace that is revolutionizing the way small and mid-cap stocks are traded in the UK. In this startup showcase, we’ll take a closer look at Appital’s innovative approach to liquidity provision, deal distribution, and book building.

The Appital Platform

At the core of Appital’s success is its cutting-edge technology platform. The platform is designed to provide unparalleled visibility, control, and transparency to the buy-side community, enabling them to access liquidity in small and mid-cap stocks with minimal market impact or risk of price erosion. The platform is highly efficient and unbiased, and it can be easily integrated into existing OMS and EMS systems and workflows.

One of the most significant benefits of the Appital platform is its real-time visibility feature. This feature allows buy-side participants to see deal flow and execution opportunities as soon as they become available, giving them a competitive edge in the market. Additionally, the platform provides full transparency into the book building and deal distribution process, enabling buy-side participants to make informed investment decisions that align with their investment strategy.

Appital’s Distribution Methodology

Appital’s distribution methodology is another significant aspect of its success. The company’s innovative approach to deal distribution ensures a fair outcome for all market participants. The platform’s buy-side community gains access to a vast pool of liquidity, and the sell-side community can distribute deals more efficiently, reducing the costs associated with capital raising.

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Appital’s distribution methodology is also unbiased and unconflicted, eliminating the potential for conflicts of interest that can arise in traditional capital raising processes. This approach ensures that deals are distributed fairly, with no influence from outside parties.


Overall, Appital is an exciting new platform that is changing the way small and mid-cap stocks are traded in the UK. With its cutting-edge technology, real-time visibility, and fair distribution methodology, Appital is poised to become the go-to platform for equity capital markets. If you’re looking to gain greater exposure to deal flow and execution opportunities in highly illiquid small and mid-cap stocks, Appital is the platform for you.


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