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If you’re looking for a plant-based protein that doesn’t compromise on taste, nutrition, or sustainability, Better Nature might just be your answer. As one of the UK’s fastest-growing clean-label meat alternative startups, Better Nature is all about making protein, but without the meat. Through tempeh fermentation and innovation, the company is creating a range of all-natural and affordable plant-based products that are high in protein, fibre, and flavour.
Revolutionising the plant-based protein industry with tempeh fermentation
Tempeh is a traditional Indonesian food made from fermented soybeans, with a nutty taste and a firm, chewy texture that can resemble meat. Better Nature takes this centuries-old technique and applies it with a modern twist, using proprietary starter cultures and processing methods to create tempeh that not only tastes great but is also highly nutritious and versatile. Unlike many other plant-based proteins, tempeh is minimally processed and doesn’t require added sugars or artificial flavors, making it a clean-label ingredient that appeals to health-conscious consumers.
Creating a range of plant-based products that are delicious, diverse and sustainable
Better Nature offers a range of products ranging from burgers, mince, rashers, and ribs – all made with tempeh as the base ingredient. This offers consumers a diverse range of options for creating plant-based meals that rival traditional meat-based meals in flavour and nutrition. The company source their soybeans from Europe, while the starter cultures are proprietary, meaning that they are created in-house, eliminating the need to transport the culture. This not only helps to reduce the carbon footprint but also helps to support local suppliers.
Winning international food tech competitions and building an all-natural meat-free brand
Since its founding in 2019, Better Nature has garnered recognition for innovation in the food tech industry, winning awards such as the Best Startup of the Cohort at the ProVeg Incubator and the Most Innovative Alternative Food Ingredient Award at Food Ingredients Europe 2019. The company is also building a strong brand and reputation in the UK, having secured listings in over 200 independent retailers and gaining a returning customer rate of 48%+ on its D2C website. Better Nature is also in talks with Sainsbury’s and Tesco, two of the UK’s largest supermarkets, and recently launched in foodservice, partnering with Bidfood to bring its products to a wider audience.
Better Nature’s mission
Better Nature’s mission is simple: to create foods that are better for people and better for the planet. Through its use of sustainable ingredients and processes, Better Nature is proving that plant-based protein doesn’t have to come at the expense of taste, nutrition, or the environment. If you’re curious to try tempeh-based meat alternatives, Better Nature offers a great range of options that might just surprise you.
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