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Have you ever wanted to wear something that is truly unique and turns heads wherever you go? Look no further than Double Visión, a London-based fashion brand that is taking the fashion world by storm. In this startup showcase, we’ll dive deeper into the brand and discover what makes their pieces so special.
Creating Statement Pieces
The concept behind Double Visión is to create statement pieces that are lust-worthy and truly unique. Each item is designed to turn heads and evoke emotions from the wearer and those around them. Rather than conforming to social constructs, the brand challenges the wearer to do something more than just exist in this life.
Purposefully Awkward Aesthetics
One of the things that set Double Visión apart from other fashion brands is their purposefully awkward aesthetic. Each piece represents opposing outcomes of pleasure and pain, light and dark, happiness and depression. The onus is on the art, not the logo. The pieces create an air of unease or tension, challenging societal norms and daring the wearer to stand out and be different.
Attention to Detail
Another aspect that sets Double Visión apart is their attention to detail. Even in the most subtle forms, their workmanship surpasses that of peers. This attention to detail ensures that every aspect of the piece is perfect, and it creates a third disbelieving glance. They want people to “triple-take” when they see the pieces, ensuring that their brand is synonymous with quality craftsmanship.
Super-High End Baseball Caps
Double Visión will initially launch with a range of super-high end baseball caps. Caps are in the field of vision and are not washed between wears or hidden under other garments. This means that they will get 10x the mind share of a similar scale t-shirt launch. Additionally, the lack of a specialist focus means the majority of baseball caps on offer are very basic and logo-driven. Double Visión is poised to appeal to consumers wanting to assert their individualism.
Overall, Double Visión is a brand that challenges the norm and creates statement pieces that are truly unique. Their purposefully awkward aesthetic, attention to detail, and focus on super-high end baseball caps sets them apart from other fashion brands. So if you want to turn heads and stand out from the crowd, Double Visión is the brand for you.
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