Startup Showcase: Vanille Vanille – Redefining the Spice Road

Spice up your life with fresh, organic, farm direct spices from Vanille Vanille.

1 min read

At Vanille Vanille, the spice lovers at Spice United have taken their passion for premium quality, delicious spices to a whole new level. By launching Vanille Vanille, a direct-to-consumer e-commerce venture, they are offering fresh, certified organic, farm direct spice products to customers who desire nothing but the best for their kitchens. In this Startup Showcase, we will take a closer look at what makes Vanille Vanille stand out in the competitive spice industry.


The passion for spices is not new, but at Vanille Vanille, it’s taken to another level. The brand is the brainchild of Spice United, a UK-based premium spice wholesaler that brings the finest quality spices to customers. In February 2020, Spice United took a new step and launched Vanille Vanille, focusing on offering farm direct products at an affordable price point.

The Vanille Vanille difference

When it comes to quality, Vanille Vanille offers nothing but the best. The brand prides itself on using certified organic farms, picking up only the freshest and most flavorful spices. For example, the brand offers vanilla pods, sourced straight from the farms in Madagascar, where the team works hand-in-hand with local farmers to ensure the products are of the best conditions and ethical practice. The brand also offers a range of products from black pepper to turmeric and moringa sourced from India and cacao from Soconosco, Mexico.

Why Vanille Vanille stands out

In a world where customers are looking for premium quality, Vanille Vanille delivers just that with its farm direct approach. There is no middle man in the process with Vanille Vanille; it’s just Spice United and the farmers. The result is a range of products that are not only delicious but also ethical in the way they are sourced.

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Vanille Vanille also pays particular attention to customer satisfaction. The brand offers a “Spices On Subscription” service, allowing customers to receive regular packages of fresh spices delivered right to their door. Vanille Vanille’s approach to customer service is second to none, plus the brand’s website is beautifully designed and easy to navigate.


Vanille Vanille is a standout start-up that’s already making a name for itself in the highly competitive spice industry. The quality of the products, the farm direct sourcing model, and the brand’s customer focus all contribute to delivering a world-class product. We highly recommend checking out Vanille Vanille’s website to see how the brand can spice up your life.


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