Who Are the Top Influential Fitness Startups Revolutionising UK’s Wellness?

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It’s an exciting time for fitness in the UK. As consumers become more health-conscious, companies and startups are rushing in to fulfill the demand for convenience, variation, and personalized fitness experiences. A wave of innovative fitness tech companies has emerged, disrupting the traditional concept of fitness and creating excellent opportunities for wellness enthusiasts. From artificial intelligence-powered virtual assistants to genetically personalised nutrition shakes, these young companies are re-defining the way England works out. Let’s take a look at some of the most exciting and interesting fitness startups gracing the UK scene.


SPRYT is a wellness and fitness service firm turning heads with its use of artificial intelligence, blockchain, and machine learning. Part virtual assistant, part personal trainer, this startup draws on the power of big data to help sports enthusiasts in soccer and other sports improve their game alongside their fitness.


Founders Alex Blyth, Hugo Jones, and Jeremy Poland introduces NGX, which redefines nutrition with the world’s first genetically personalized nutrition shake. Bridging the gap between fitness, genetics, health care, and nutrition, NGX uses genetic data to curate the optimal nutrition shake for each individual.

Train Effective

Train Effective, developed by Nick Humphries, is an EdTech startup that brings a world-class sports academy to your pocket. Designed for all individuals passionate about soccer, this platform offers a comprehensive course to hone skills and enhance performance.

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Founders Daniel Shellard, Ian McCaig, and Sammi Adhami present Fiit, a mobile fitness platform offering an extensive selection of on-demand classes, group workouts, and training plans to improve individuals’ fitness performance.

Go Jauntly

Go Jauntly, created by Allan Weir, Hana Sutch and Steve Johnson, is a unique health and wellness application that encourages walking, mobility, and outdoor adventures through discovery of delightful routes and trails.

Fitu App

Fitu App, a fitness platform developed by Koen van den Heuvel and Rodrigo Contreras, offers flexible fitness classes from freelance trainers at affordable prices. You can find a class at any desired time and location on their website.

On The Mend

On The Mend, co-founded by Arash Aframian, Jonathan Blackburn, and Wesley Fogel, is a tech solution designed to help people manage their physical rehabilitation in the absence of a therapist.

Hello Daisy

A private social media platform, Hello Daisy, harnesses the power of the internet to promote fit living and promote fitness as a holistic endeavour.

Nell Health

Laura Moore’s Nell Health offers a unique platform that aims create healthier, more productive workforces for a variety of organizations.

Human Race

Founders Alexey Syrkovskiy and Daniel Bolt’s Human Race is a real-time platform allowing people from around the globe to connect, motivate, and engage in fitness activities together.


Hobus is a marketplace for hobbies offering classes, training sessions, and activities to help people pursue fitness goals and explore new opportunities. Despite lacking a website, the startup continues to aid people in engaging with hobbies and activities.


Created by Charles Wells, HelloSelf is a health and wellness platform that provides users with digital access to therapists for better mental health alongside physical wellbeing.

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Cannaray is a leading European cannabis company founded by Clive Sharpe, David Hogg, and Joshua Roberts. It offers wellness products leveraging the benefits of both medical THC and CBD.


Puresport is a medical cannabis and smart medicine business focusing on wellness, fitness, and customer-focused services.


AYBL, the brainchild of brothers Kristian and Reiss Edgerton, delivers affordable, stylish and comfortable activewear for women. You can check out their latest ranges on their website which are updated every season.

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