Startup Showcase: NOVOS – Boosting eCommerce Brands with SEO

1 min read

As the eCommerce industry continues to boom, it has become increasingly difficult for online businesses to attract and retain customers amidst fierce competition. This is where NOVOS comes in. The London-based eCommerce agency has been trusted by over 100 eCommerce brands to help them grow their businesses through SEO. In this startup showcase, we delve into what makes NOVOS unique and how it has disrupted the traditional agency model in just a few short years.

Who are NOVOS?

Launched by two former agency employees in 2018, NOVOS has quickly become an industry leader in eCommerce SEO. The agency’s diverse client base includes startups like Bloom & Wild and established players like NOVOS has also helped its clients generate over 30 million GBP in organic growth. The founders, Antonio and Sam, realised that traditional agencies were not meeting the needs of eCommerce businesses. They created NOVOS to overcome the challenges of hierarchy, micromanagement, and complicated SEO jargon.

What Makes NOVOS Unique?

NOVOS has disrupted the traditional agency model by putting employee happiness at the forefront. They have a participative leadership model that empowers employees to make decisions, resulting in a happier and more engaged team. NOVOS’ clients also benefit from this employee satisfaction – a happy team equals happy clients. NOVOS takes a deep interest in the client’s business and creates a holistic organic growth strategy to help achieve the client’s long-term goals, reducing the reliance on paid advertising. By creating a seamless extension of the client’s in-house team, NOVOS ensures that the client’s business objectives take centre stage.

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Accolades and Awards

NOVOS has won several international awards for its exceptional service, including the Global Search Award for ‘Best Use of Search in eCom’ and the prestigious DADI award for ‘Most Effective Use of Organic Search’ in the retail/eCom category. These accolades are a testament to NOVOS’ commitment to excellence in delivering results for its clients.

Culture at NOVOS

NOVOS’ positive company culture enables its team to thrive with benefits such as unlimited paid holiday, yoga and fitness classes, and regular team events. The unique company culture at NOVOS is a key enabler in attracting top SEO talent in London, ensuring the agency has the best talent to provide exceptional service to its clients.


If you’re an eCommerce brand looking to achieve organic growth or improve your SEO performance, NOVOS is the agency for you. Their client-centric approach, unique company culture, and commitment to excellence have helped them stand out in a crowded market. We believe that NOVOS is a startup to watch, and we highly recommend that you check out their website and socials to see how they can help your eCommerce brand.

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