Startup Showcase: Primer – The Automation Platform for Payment

Primer offers end-to-end payment flows with no code for merchants, creating seamless and smart checkout experiences.

1 min read

Do you struggle with building a seamless checkout experience for your customers? Are you looking for a way to connect your entire payments stack and control it in one place? Look no further than Primer, the world’s first automation platform for payments. In this startup showcase, we’ll explore how Primer is revolutionizing the payments industry with their innovative approach to payment flow creation.

What is Primer?

Primer is an automation platform for payments designed to help merchants build better buying experiences. On their platform, merchants can control their entire payments stack, create their ideal payment flows autonomously, and connect with any desired payment solution with one-click connections. With a drag-and-drop workflow editor, Primer enables merchants to define logic across the entire payment lifecycle. By creating seamless, “smart” checkout experiences, Primer helps merchants meet the expectations of today’s customers.

An Open Distribution Channel

Primer aims to create an open distribution channel for services across the entire payments landscape to go-to-market. Any developer can build a connection on Primer, and merchants can simply ‘click and connect’ to the services they need for their desired payment flows in their Primer dashboard. This process requires no additional code. Primer has already established live connections with major payment solutions such as, Stripe, WorldPay, and early adopters Klarna, Riskified, Stitch Data, and GoCardless.

Revolutionizing the Payment Industry

Launched in early 2020 by Paul Anthony and Gabriel Le Roux, former Braintree/Paypal colleagues, Primer has received over $74M in funding and is backed by Iconiq, Accel, Balderton, Seedcamp, Speedinvest, and RTP Global. The fully remote company currently operates in over 20 countries, making it accessible to merchants worldwide. By giving merchants the power to automate their payments, Primer is revolutionizing the payment industry and making it easier than ever for businesses of all sizes to offer seamless checkout experiences.

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Primer is a game-changer in the payments industry, providing merchants with the infrastructure they need to build better buying experiences for their customers. With one-click connections to major payment solutions, a drag-and-drop workflow editor, and a fully remote team, Primer is accessible to merchants worldwide. Are you ready to improve your checkout experience? Check out Primer’s website and socials today.


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