Who Are England’s Most Influential Fresh Fashion Startups in 2023?

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UK fashion startups are taking the world by storm, from innovative e-commerce brands to sustainable clothing labels. In this article, we will showcase some of the most intriguing and exciting fashion startups from England. These companies are making waves in various facets of the fashion industry including recycling, digital solutions, bespoke tailoring, and unique retail experiences. Not only are they transforming the way we shop and perceive fashion, but they are also contributing to a more sustainable and conscious industry. Speak about driving change and setting trends!

For each startup, we will share their website, a brief description of their business, the industry they operate in, and the names of their founders when available. Get ready to discover some of your future favourite fashion labels.

So whether you’re keen about style, curious about sustainable fashion, or passionate about supporting innovative companies in the UK, these startups are sure to pique your interest and inspire your fashion choices.

Swedish Fall

Founded by Jonas Detlefsen, Lara Stallbaum, and Marius Krüger, Swedish Fall is an eCommerce fashion brand fighting against fashion waste by turning its customers into recyclers. It is creating a real difference in the fashion industry—one recycled piece at a time.


Opumo, brought to life by Harry Beattie and Nick Ayoub, positions itself as a multimedia company at the cutting edge of the global design industry. With their unique approach to fashion and lifestyle retail, Opumo is undoubtedly worth keeping an eye on.

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Niccolò P.

Niccolò P., founded by Pascal Keane, is the ultimate luxury polo shirt brand. Their sustainable Europe-made garments crafted from the finest natural materials redefine the classic polo shirt in an impressive way.


Measmerize is a Software-as-a-Service solution designed to reduce returns and boost sales in fashion e-commerce. This startup cleverly utilises AI, big data, and machine learning to transform the retail experience.


Created by Boris Hodakel, Sewport is a SaaS platform connecting brands with manufacturers. It provides the perfect solution for fashion brands seeking efficient production.

Bernard London

Bernard London, established by Dean Bernard, is a premium watch company offering exquisite timepieces. Luxury, attention to detail and timeless style personify this brand.

City Surfer

City Surfer, brought to life by Christopher Roach, is a multifaceted app tipping its hat to lovers of foodie delights, trendy hangouts, and fashion boutiques. It’s your personal city guide and style advisor, all in one.

blonde gone rogue

Blonde Gone Rogue, founded by Denitsa and Gergana Damyanova, offers fashionable collections for both men and women. This clothing shop merges style and convenience with their attractive online platform.


Carryr, established by Chris Jordan and Mike Zhang, is reinventing the delivery experience for e-commerce brands with a dedicated 90-minute delivery service or scheduled deliveries – accommodating both the brand and the customer.

Save Your Wardrobe

Save Your Wardrobe, founded by Hasna Kourda and Mehdi Doghri, revolutionary platform that promotes sustainability by helping streamline the post-purchase experience via digital wardrobes and care and repair services.

Jennis & Warmann

Jennis & Warmann offers bespoke tweed suits featuring a modern slim fit. Their custom-made to measure suits, tweed jackets, and blazers add a dash of British charm to the fashion industry.

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Osman Perfect 5 Limited

Osman Perfect 5 Limited is a high-fashion, luxury atelier. It fuses exclusive fashion with a fresh lifestyle approach, providing customers with a unique retail experience.


Loukiya, a popular UK-based Indian clothing brand since 2016, offers a one-stop solution for sarees, lehenga, and jewellery. Their collections exhibit a vibrant blend of traditional roots and modern fashion elements.


Shoesie, founded by Simeon Bird, revamps the way we buy shoes. As a SaaS company, Shoesie assists footwear brands in leveraging advanced e-commerce customisation technology.

eMalls U.K.

Founded by Ali Usman, eMalls U.K. is a complete online shopping solution. Offering a wide range of products, from fashion to consumer electronics and home decor, eMalls U.K. truly lives up to its tagline – ‘Everything for everyone’.

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