Which SaaS Startups in London Own 2023’s Most Influential Technology?

3 mins read

London, one of the largest and most dynamic cities in the world, houses a vast array of innovative startups. A key noteworthy trend in the London startup ecosystem is the emergence of Software as a Service (SaaS) companies. These startups have reinvented the way firms operate by providing online platforms that can perform various tasks and functions. What follows is an overview of 15 notable SaaS startups in London, spanning diverse industries from logistics to fintech, and from project management to AI.

SaaS solutions provide business model flexibility, quick implementation, and significantly reduced IT expenses for the companies that use them. London being the capital of the UK, serves as a perfect place for these SaaS companies to be born and grow. Known for its strong financial sector and connectivity to the rest of the world, London is the epicenter of SaaS innovation.

This list not only provides an insight into these innovative companies, it highlights the evolution of diverse industries, driven by technology and reimagined through software. So let’s dive in and explore these London-based SaaS startups:

Juggle Jobs

Juggle Jobs, the brainchild of Romanie Thomas, is a SaaS platform offering innovative solutions for the future of work in the professional services, recruiting, and software industries. The platform is an IT company disrupting the traditional workplace structure.


Co-founded by Jonathan Willis, Markus Ruetimann, and Paul Samuel, Aprexo offers a SaaS enterprise data solution. The platform enables asset managers, servicers, owners to control and use their data in novel ways, offering a unique blend of cloud computing, FinTech, IT, and software.

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Zencargo was founded by Alex Hersham, Jan Riethmayer, and Richard Fattal to simplify global trade. As a logistics company, Zencargo provides digital freight services, leveraging SaaS technology to help businesses streamline their supply chain management.


Established by Nitul Mehta and Rajul Shah, Krosswall offers a creative and intuitive project management tool for both Agile and non-Agile companies. This SaaS solution aids businesses enhance their collaborations, workflow, and the overall project management process.


Founders Petr Baudis, Tomas Gogar, and Tomas Tunys have changed the way businesses manage documents with Rossum. This AI-based cloud document gateway automates business communications, integrating machine learning, and software to create an efficient SaaS platform.


Datahoard, established by Balal Raja and Jamal Khan, helps users monetize their data and control their digital footprint. Their SaaS platform merges several industries like B2B, Big Data, Cloud Data Services, APIs, Digital Marketing, IoT, Mobile Apps, and more.


Factmata, co-founded by Andreas Vlachos, Dhruv Ghulati, and Sebastian Riedel, is an AI company that provides an innovative platform for automated content understanding. Using an analytics-based SaaS model, Factmata has carved a niche for itself in brand marketing and public relations.

Looper Insights

Looper Insights, initiated by Fadi Shuman, Lucas Bertrand, and Nelly Voukaki, provides a SaaS e-commerce optimisation solution for businesses, starting in the Film/TV vertical. Their machine learning software enables companies to maximise their online sales.


Oliver Cushing’s RightsDD helps businesses manage modern slavery risk. This tool integrates SaaS technology to create software that equips organisations to confront and tackle modern slavery issues.

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Vevolution, established by Damien Clarkson and Judy Nadel, presents a SaaS FinTech solution for the plant-based community. The startup merges education with finance to empower its community.

Think Ahoy

Co-founded by Anvesh Gopalam, Jeanny Paren, and Karthik Pisipaty, Think Ahoy is a B2B SaaS company which provides business intelligence, enterprise software for setting up and growing businesses from the comforts of a couch.

Mammoth Analytics

Established by Gaurav Dudhoria, Mammoth Analytics provides a SaaS management platform that offers tools to transform, analyze, and derive insights from complex data without any coding.


Measmerize is a SaaS provider delivering solutions aimed at reducing returns and increasing sales in fashion e-commerce. Using Artificial Intelligence and Big Data, Measmerize revolutionises e-commerce platforms and retail technology.


Jeremy Basset’s CO:CUBED helps large corporations to embrace the startup revolution by developing their collaborative innovation capabilities through SaaS technology.


Yordex, founded by Erik De Kroon and Hardeep Nagi, provides a smart spend management software. This B2B payment service revolutionises the FinTech industry and streamlines supply chain management processes.

This overview offers a glimpse into the vibrancy of London’s SaaS startup scene. Each company takes a unique approach to SaaS, driving innovation while responding to market needs. As this sector continues to grow and evolve, these startups will likely continue to play a major role in shaping the future of their respective industries.

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