Who Are London’s Leading Startups Transforming Employee Benefits in 2023?

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With the disruption that the startup landscape has caused across various industries, the human resources sector has been no exception. Specifically, a growing number of companies are rising with innovative employee benefits solutions aimed at improving workers’ overall wellbeing and productivity. Featured in this article are 15 noteworthy startups from London, England that are transforming how companies present and manage their employee benefits.

Companies like Fiit and Peppy are demonstrating the increasing trend of health and fitness benefits in the workplace. In contrast, Fertifa and Tuki provide uniquely tailored benefits to address more distinctive aspects such as fertility and the gig economy. Still, others like Pirkx and SteadyPay focus on gig economy and small business workers, and income volatility respectively, opening up crucial financial-services to often overlooked demographic groups.

Let’s explore how these intriguing british startups are reshaping the employee benefits landscape:


Founded by Daniel Shellard, Ian McCaig, Sammi Adhami, Fiit bridges the gap between fitness and employment benefits, providing on-demand classes, group workouts, and training plans that help people enhance their wellbeing and productivity.


SteadyPay, a FinTech start-up founded by John Downie, Oleg Mukanov, and Oleg Mukhanov, offers a unique income smoothing app designed to deal with income volatility in the modern economy.


Apperia, designed by Alex Romocea and Ioannis Vasilakos, is an innovative FinTech Platform, offering an all-inclusive solution to Workplace Financial Wellbeing.

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National Education Union

The National Education Union fuses the lines of representation, campaigning, and guidance to enhance the educational sector’s employee benefits.


Tuki, born out of the minds of Jordan Kupersmith, Jorge Martins, and Udai Dhamija, enables users to share their team with their trusted community, expanding their networking opportunities.


Peppy is a pioneering digital platform created by Evan Harris, Max Landry, and Mridula Pore that gives employers expert resources for less-addressed areas of healthcare.


Pirkx, formed by Craig Caveney, Daniel Shakhani, and Stella Smith, provides a holistic benefits and savings solution tailored towards gig economy and small business workers.

Upgrade Pack

Created by Craig Unsworth and Urchana Moudgil, Upgrade Pack offers an interesting twist to employee benefits, allowing better hotel rooms or airplane seats.


Sharefinance is a growing Fintech company offering employee benefits. It was founded by Dominic Cura and Wouter Wytenburg.


Founded by Ryan Nell, Levitate aims to help people find calm in a chaotic world through mindfulness and breathwork.


ZENITHR offers employee engagement, feedback, happiness, and analysis services, upgrading the HR industry’s technological landscape.

The Pay Index

Founded by James Rust, The Pay Index serves as the preeminent online source for senior executive compensation comparisons.


PORTABL.co, established by Mike Minett, brings an innovative approach to the freelancing world by providing benefits and insurance.


Healthcare startup Fertifa by Gedis Grudzinskas and Tony Xiang Chen innovatively focuses on making fertility care more accessible and affordable as an employer benefit.


21CG specializes in providing financial solutions like pension funding, insurance, and other retirement benefits.

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These startups are just a sneak peek into the diverse and thriving startup ecosystem in the UK. They exemplify the dynamic interplay between technology, modern work culture, and companies’ desire to keep their employees happy, healthy, and productive.

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